The 
brand is nothing new, in fact it’s been around since 1913 and pioneered the double-wall vacuum insulated steel drinkware we know and rely on today. Fast forward to 2025, the world looks very different to when the brand first appeared over a century prior, Stanley cups are dominating the algorithms with the cup craze showing no signs of slowing down. Today we explore what made the Stanley cup a viral trend and if these iconic drinkware products live up to their unprecedented hype.
Before we discuss how impactful the Stanley cup virality is in today's digital landscape, to truly understand the products, we need to go back to the beginning. First appearing in the early 20th century, these bottles were used by the everyday working American man as a reliable drinkware product. The brand quickly developed into the staple for those who sought adventure and thrived in the outdoors, becoming just as essential as a tent or a sleeping bag.
In 2022, Stanley’s brand shifted under new president Terence Reilly, known for reviving Crocs. Using savvy social media and celebrity collaborations, he turned public perception into an asset, driving Stanley’s rise in popularity across generations for both practicality and self-expression.
Reilly applied the same strategy at Stanley, reviving the failing Quencher bottle with bold marketing, vibrant colors, and fresh designs. The rebrand exceeded expectations, resonating strongly with a younger, mostly female audience.
Are Stanley Cups Worth the Hype?
Clever and glossy marketing aside, Stanley’s hype wouldn’t have gotten to this level without having the quality and durability to back it up. That's why we’re excited to announce the introduction of Stanley Cups to our range with two exclusive cups with the sleek Google branding, offering the premium drinkware that can be sported by Googlers everywhere.
Aerolight Tumbler
Firstly, we’d like to introduce the Aerolight Tumbler, a featherweight vacuum insulated mug 350ml, that will keep your hot beverages hot for 4 hours and your cold drinks for 6 hours!
IceFlow Water Bottle
Our second Stanley option is the IceFlow Water Bottle (700ml) and this one is a must have for your next festival or summer holiday, this option can keep your water cold for days.
